Publicity Campaign Toolkits

Listed by date where available

Basic Op-Ed Structure & Headline Tips

How To Format a News Release

Talking Human Rights in the United States: A Communications Toolkit

The Opportunity Agenda

The Advocacy Toolkit – Workshop Facilitator Guide

Making Corporations Respond to the Damage they Cause: Strategic approaches to compensation and corporate accountability

European Center for Constitutional and Human Rights

The Campaigners’ Guide  to Financial Markets: Effective Lobbying of Companies and Financial Institutions

Nicholas Hildyard and Mark Mansley

How to start a media campaign


Media Handbook for National Human Rights Institutions

Asia Pacific Forum
March 2014

World’s Best Headlines: BBC News

Jakob Nielsen
April 27, 2009